When anybody speaks of Facebook, the first thing that mind relates it to is Social Network or Friends. Hardly 1% of us will have one of the thoughts about Facebook aligned with office or work. But those who know how handy and powerful Facebook is for office and work, will definitely advertise the benefits of this great platform for transforming work environment to a better and enjoyable place.
In fact, there are several Fortune 500 companies which recognize Facebook as a productive space and don't block access to it in their offices for their employees. Fortunately, the company I work for is one of those. So if you are interested to leverage Facebook as a work platform, then read below the top 5 ways to do so:
1. Top 10 Useful Facebook Applications for Professionals
Let us admit! There are over 200,000 applications for Facebook at the time I am writing this, but less than 0.01% are oriented towards business and professional community. Makes sense since Facebook started as a social network and it will take a lot of effort & time to transform or adapt it for sophisticated business or professional uses. But there are some applications available on Facebook which make life of a professional easier. I have filtered and screened those applications from the huge application space of Facebook and put together
Top 10 Facebook Applications for Work & Professional uses. Click the above link to read the details.
2. Use of Facebook Groups feature to collaborate and communicate
Facebook launched Groups feature not a very long time back, yet it has caught attention of lot of business groups and professional community. On a personal front, it has already found use in college communities, closed friends networks and even non profit / government organizations. If you are wondering how / why these organizations are using this feature and how you can make use of it, click on the link -
Unlocking the power of Facebook Groups.
3. Marketing ourselves as individuals
When it comes to marketing ourselves as individuals, social media is the best possible way to do it. Recruiters have followed up with the social media trend and have also made use of social media to support all their recruiting efforts. One of the research has even shown that most companies are using LinkedIn as their primary tool to find their employees and Facebook is also used extensively by companies to get to know prospective employee better. Companies spend a lot of money whilst putting out job advertisement; social media drives costs down and has more return on investment if used appropriately.
How one can leverage Linkedin for professional purpose is no guess game, but if you are interested to know how you can use Facebook for 'self marketing', then click on the link- Market yourself using Facebook.
4. Create a Facebook Page for your business
If you have a business, and are looking for want to promote it, then dont miss out creating a Facebook Page for your business. Add regular events, tell your customers to like your Facebook page, put it all over your own profile, and do what not. The power of Facebook Pages is such that if you do these things only, you will see your business getting popular at the speed of light. Now if you are interested, there are a lot more things you can do with your Facebook
Page, which I have covered in the following link, so click-
The power of Facebook Pages for your business.
5. Advertise your brands and products on Facebook
A couple of years back, if you had a brand website or even a product, then one of the best options for advertising it on the internet was Google Search Engine, through Google Adwords. Then Youtube followed the trend but one had to invest time and effort to come up with some sort of viral video clips. But if you want to target niche market, these options were not very useful, and this is where Facebook Network advertising comes into play.
Facebook is the top social networking portal online and for a very good reason- The number of users on this social site are growing in large numbers, making it the perfect place to advertise your product or service. You are going to benefit tremendously from advertising and marketing in Facebook, even if you have any niche market, from offering business cards online to promoting window blinds to providing even free automotive insurance estimates. If you want to know how you can use Facebook to advertise your business in a cost effective yet targeted manner, then you should click on the article I have posted right here- Targeted Yet Cost Effective Advertisements through Facebook.
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